Augmented Reality for Live Productions
2018, London

As a continuation of our first research demo,  "Live Stage Augmented Reality" created by Bild in 2017, we continue to explore workflows for creating Augmented Reality (AR) content, applicable for a wide range of applications and productions.

The workflow and graphics presented here are completely run in realtime; scenes instantly react to the movements of tracked cameras, people and objects, and allows for creative changes on-the-fly. 

Using this approach AR graphics can be rendered and displayed on physical LED screens, onto the broadcast feed only, and/or composited together - allowing 3d content to appear both in front and behind a performer. In addition, by also tracking performers in 3d space they can actively interact with the augmented graphics. 3d content, augmented products or lights can for example be attached to a person and appear to be perfectly real in the broadcast output.

Credits
Produced by: Bild Studios
Technology Partner & Facilitator: CT London

With great support from: 
Realtime graphics software: Notch
Performer tracking: Blacktrax
Mediaserver & Integration: disguise
Camera tracking: Stype


Mobile AR
Al Wasl Dome, Dubai - 2024
Sonic DL
London - 2023
Al Wasl - The Interactive Experience
Dubai - 2022
Commonwealth Games Opening Ceremony
Birmingham - 2022
Expo 2020 - Broadcast AR Closing Ceremony
Dubai - 2022
2022 Saudi Arabia Grand Prix
Jeddah - 2022
Expo 2020 - The Al Wasl Dome 
Dubai - 2021
House of the Dragon
Warner Bros, Leavesden - 2021
Masters of the Air
Aylesbury - 2021
VR Visualiser for Dubai Expo 2020
Dubai - 2021
Le Col x McLaren
London - 2021
McLaren Artura Launch
UK - 2021
Rina Sawayama - Lucid
MARS Volume - 2020
MTV European Music Awards
London - 2020
Masterpiece : Nighthawks
MARS Volume - 2020
Diriyah Gate
Riyadh - 2019
BMW 3-Series Launch
China - 2019
IICON
Glastonbury - 2019
PSL Opening Ceremony
Dubai - 2019
Bentley Centenary
Crewe - 2019
Candy Crush Saga
New York - 2018
Statue of Unity
India - 2018
Augmented Reality for Live Productions
London - 2018
MTV European Music Awards
London - 2017
Adobe Interactive Waterfall
London - 2017
Life of Galileo
London - 2017
Live Stage Augmented Reality
Gothenburg - 2016
Dex
Stockholm - 2016
Longleat Festival of Light
Longleat Safari Park - 2016
Beyoncé - Tidal X
New York - 2016
Jay Z x Hillary Clinton 
Cleveland - 2016
Cartier Magicien
Tokyo - 2016
Ed Sheeran Wembley Stadium
London - 2015
The Bomb
New York - 2016
Toruk, Cirque du Soleil
US Tour - 2015
Burberry Christmas Tree
London - 2015
Massive Attack
Worldwide Tours - 2014
Coldplay Sky Full Of Stars
London - 2014
Don Giovanni
London - 2014
HBMPSG Award Ceremony
Dubai - 2014
Eurovision Song Contest
Copenhagen - 2014
Volvo XC90 Launch
Stockholm - 2014
One Direction
London - 2014
Kasabian 48:13 Tour
UK - 2014